Winners 2017

Universities & designers up to 30 years old

1st place, Model Obaly Prize, Kateřina Puncmannová, Czech Republic, University of West Bohemia, Pilsen

Package for paintbrushes

This year the jury agreed on the winner unanimously. Kateřina Puncmannová has designed not only a package, but chiefly a concept that could be brought into production immediately. The package is characterized by distinctive, playful graphics and minimal waste material. The designer has devised a package for a paintbrush, which can be transformed via simple assembly into a cap that protects the brush from getting dirty. According to the jurors, this succinct and practical design has a great marketing potential.

2nd place, Zita Sirán, Hungary, Szent István University


According to words of jurors the visionary work occupied the second place. The package becomes a kind of unit that calls for playfulness. The design allows folding and geometry play. This milk package made by a Hungarian designer is desvised primarily for children and also has a social aspect. The whole design motivates the merger with other packages, thus it has gained overlap, potential and recognition of the jury.

3rd Place, Thomas Lavin, Great Britain, University of Wolverhampton


The package re:PLAY is a game in itself; classic paper, nuts and bolts form an intricate jigsaw puzzle that hides various tools. The work resembles the Czech Merkur kit, but in a paper version. Among other things the jury was attracted by the unusual combination of paper and metal screws. The package has several layers, so that the unpacking process is full of discovery of new objects and materials.

CZECHDESIGN Prize, Anna Kapi, Adam Matyikanics, Hungary, Eszterházy Károly University


A sunflower seed package that transforms into a birdfeeder. The work of this Hungarian designer engaged the jury not only through its graphic design, but also in the detail of its sophisticated structure –  the transformation into the feeder is simple and intuitive. Awarded the CZECHDESIGN Prize.

Highschool category

1st place, Barbora Semanová, Slovakia, High School of Applied Arts, Košice

Smarties Story

A hexagonal box with an interesting construction – it is equipped with a broken wall thanks to which the package is not torn or damaged during opening and closing. The work also includes a paper box cover, that can display different graphics for limited editions. The package can also be used as dice, fulfilling the Open and Play topic.

2nd place, Anna Dvořáková, Czech Republic, High school of Business, Applied Arts and Design, Pilsen

Actimel Game

Anna Dvořáková has designed a package that serves as a board game. Milk bottles figure as the playing pieces, and after unpacking, we can immediately start a game without generating any waste. Minimalist and clear graphics correspond very well to the product which the package protects.

3rd Place, Dora Kolářová, Czech Republic, Secondary Technical School, Volyně

Obuj se a hraj / Put on your shoes and play

The jury appreciated not only the graphic design, but also the choice of materials and package purpose. Primarily, an elastic holds a shoe box closed. Secondly, it acts as a separate object, as an elastic rope for skipping. This colour-matching concept has earned third place in the category of High School Students.

Model Obaly Innovation Centre Prize, Jamie Zabarte & Adrian Sutherland, Canada, Conestoga College

Soccer Field In A Box

The manufacture of this work is the highest in its category. The package for soccer boots which turns into a small soccer field is printed using commercial polygraphic technology. In addition to this, simple graphics and a pure and thoughtful design also captivated the jury. The designers from Canada have designed an innovative package at a professional level.