Young Package 2013 – complete list of winners
University students and designers of up to 30 years of age
1st place: Matúš Mitas, Package for milk
Slovak University of Technology in Bratislava, Slovakia
Jury statement: For weakened hands even opening a bottle of water or a carton of milk may represent a big task. The author of the winning work was able to capture the essence of this year's competition both with creativity, and also with modesty. A simple box of milk with a clear and recognizable design offers the innovative closure, which makes it quite easy to grasp for everyone regardless of their physical ability. The discreet cap that can be hardly noticed by an ordinary customer can significantly help seniors with handling. The jury mainly praised the humility of the winning design, with which the author dealt with the competition instruction, and sensitive targeting of vulnerable age group.
2nd place: Jitka Frouzová, Gingerbread in a Box
Czech Technical University in Prague, Czech Republic
Jury statement: In the country of yeast cakes and rich sauces,a well-balanced diet is crucial to the health not only for seniors. The author of the award-winning competitive entry comes up with an innovative design of a cake box tailored to the needs of 1-2 people with fading appetite. The packaging not only keeps all the necessary ingredients, but also the simple layout itself turns into a container in which the gingerbread is baked until golden brown. The clever idea opens a way to current dietary trends to the elderly; it is only a pity that the graphic concept of the package does not reach the same standard.
2nd place: Veronika Janečková, First Aid Jewelry
Tomas Bata University in Zlín, Czech Republic
Jury statement: With the passing years, the number of drugs that we consume daily and must carry in every situation with us often increases. However, what to do if one needs to swallow a pill in public in the middle of the day? The author of the competition entry perceives how stigmatizing and delicate the confession of one´s own physical weakness in front of others can be for a person, and proposes to combat shyness by her witty solution. The successful graphic concept, however, does not just aim to push the aesthetic quality of the package, but to change the perception of pill boxes as such and to turn weakness into pride. The question remains whether the following packaging solutions would meet evenstrict hygienic requirements.
3rd place: Barbora Cekotová, Tea and crosswords
Tomas Bata University in Zlín, Czech Republic
Jury statement: A crossword can help to keep a sharp mind and memory at attention even at high age. The award-winning packaging for tea bags hidden in a package with a crossword puzzle uses appropriate design for easy re-opening. The work is supported by graphics evoking pleasant afternoon relaxing with a cup oftea.
3rd place: Michal Šafář, oPhone Box
Jury statement: The cell phone cover for seniors is practically designed to protect the phone both at the time of sale and upon returning home to serve as a storage box or phone book for those who have hard times getting used to the dawning of the electronic age. The jury commended the system for easy opening, simple graphics and professional finish of the package.
CZECHDESIGN Prize: Kateřina Kučerová, Hey
Jan Evangelista Purkyne University in Ústí nad Labem, Czech Republic
Jury statement: Everyonewho has ever experienced looking for keys in a hurry knows all too well that they are always hidden in the place where one would expected them the least. With the Kateřina Kučerová´s box there comes the end of skittering about and cursing one´s own distraction. The author has found a new function and solved it in a simple, efficient and funny way, undemanding structurally or financially.
High school students:
2nd place: Denissa Serafini / Tomáš Rachunek, Case for Animal Remains
Secondary School of Applied Art, Uherské Hradiště, Czech Republic
Jury statement: Human bond towards an animal increases especially in times of loneliness, which in the old age come about more frequently than in other life stages. The death of an animal is one of the strong moments, which is an inevitable part of the coexistence and which one must cope with. A farewell ritual can help us to get by with mourning and reconciliation with the loss. The young authors perceived loneliness as a major theme of old age and despite their young age they are able to understand it very sensitively. The box for animal remains isa proposalof how to cope naturally with the difficult situation and to say goodbye to the greatly missed creature with dignity.
3rd place: Matěj Coufal, Package for Viagra
Se Secondary School of Applied Art, Uherské Hradiště, Czech Republic
Jury statement: Modern times can deal with ailments of the body in ways at which often make it hard on one’s brain (and other bodily parts) to take. The magic pill enables us to keep the physical up pleasure even in the old age, and the author of this award-winning work is well aware of that. The capsule is released from the package in a playful way, by turning it into – you guessed it – an upward position. This leaves one no choice but to hang the telltale sign on the bedroom door voicing explicitly that even physical love can blossom at any age.
3rd place: Marcela Šilhánová, Granny’s Knitting
High School of Applied Arts for Glassmaking in Železný Brod, Czech Republic
Jury statement: The box for a ball of wool is a suitable gift for a modern grandmother who keeps up with the modern world and does not like floral designs. Graphics of the package is made up only of the perforations, which resemble knitting artwork, and allow easy extraction without fiber matting. The practice would probably show that the method of handling the wool is not as easy as the author intended, and the form of the box would also prove to be problematic and difficult to be stored. The jury nevertheless appreciated the clean processing and graphic minimalism of the packaging.
The first prize was not awarded in Hish school students category in 2013.
Apart from the winners, 27 other entries were selected for presentation in the catalogue Young Package 2013:
University students and designers of up to 30 years of age:
Bettiina Lievonen, Open Sesame, Kuopio Academy of Design, Finland
Petra Csonka, Needle Case, University of West-Hungary, Hungary
Rebeka Molnar, Powdered Sugar, University of West-Hungary, Hungary
Sebastian Grabowski, Mr & Mrs Jones, Poland
Zuzana Kubišová, Flour, Tomas Bata University in Zlin, Slovakia
Barbora Staňková, Memory Game for the Elderly, Tomas Bata University in Zlin, Slovakia
Ondřej Lalák / Matěj Matouš, T-shirt Easy Pack, University of West Bohemia in Pilsen, Czech Republic
Beáta Madajová, Package for Tealights, Tomas Bata University in Zlin, Slovakia
Barbora Procházková, Potholder, Jan Evangelista Purkyne University in Usti nad Labem, Czech Republic
Monika Fišerová, Poop Scooper, Czech Technical University in Prague, Czech Republic
Kristína Šebejová, Leaflet Bag, University of Technology in Kosice, Slovakia
Radka Ščepánková, Wool with a Handle, Slovak University of Technology in Bratislava, Slovakia
Markéta Řezáčová, Third Eye Bookmark, University of Ostrava, Czech Republic
Anna Martiňuková, Vita-lity, University of Technology in Kosice, Slovakia
Tímea Eperjesi, Grannyose, Hungary
Helena Hankeová, Package for Flour, University of Ostrava, Czech Republic
Martin Sombathy, Medicine Package, Slovak University of Technology in Bratislava, Slovakia
High School Students
Aneta Dostálová, Memory Tea, Secondary School of Art and Industry in Jihlava – Helenín, Czech Republic
Tomáš Rauscher, Bread Package, Secondary School in Litvínov – Hamr, Czech Republic
Veronika Šaldová, Medicine Box, High School of Applied Arts for Glassmaking in Železný Brod, Czech Republic
Natálie Reichsteinová, Old Times, Staré časy, Secondary School of Applied Arts for Musical Instruments and Furniture, Hradec Králové, Czech Republic
Natálie Navrátilová, Sewing in a Box, Secondary school of applied art, Uherské Hradiště, Czech Republic
Ludmila Esterková, Piece, Secondary school of applied art, Uherské Hradiště, Czech Republic
Aneta Roubíčková, Floo, Secondary School of Applied Arts for Musical Instruments and Furniture, Hradec Králové, Czech Republic
Žofie Strinková, Egg Package, Obal na vajíčka, Josef Vydra School of Applied Arts, Bratislava, Slovakia
Martina Doležalová, Adult Diapers Pack, Secondary school of applied art, Uherské Hradiště, Czech Republic
Kitti Gócsová, Remote Control Facilitator, Ladislav Bielik Secondary School of Arts in Levice, Slovakia