Theme for 2014: TAKE AWAY
Originally, a term TAKE AWAY was related to packaging of meal from fast food. However, today it isn't only about quick lifestyle and junk food. Every producer or seller, who want to be up to date, offer take away too. Almost every restaurant, café or shop provide take away service of food and other things. The question of this year's competition is: How to pack it nicely, originally and functionally at the same time?
Designed packages should ease customer's life. After all it is true that the package is part of an impression we usually gain from product– excatly according to the mottos clothing creates a person and package sells. We are looking for that kind of „TAKE AWAY“ packages, which will be original and functional at the same time. That kinds of package, which can help carry things from shop to home- nice package for clothes, which can be use for instance also as a wrapping paper, an ingenious package of six bottles of beer or clever package for fragile vase.