Movies right out of the box
Pizza Hut tried to approach the packaging of pizza in a slightly different way. They realized that people often associate pizza with movie nights. And that’s why they transformed the idea into special product. In cooperation with Ogilvy Hong Kong, they created ‘the Blockbuster box’ - packaging from which you can create a functional projector. Because the packaging is multi-purpose, environmentally friendly and playful, it perfectly meets this year's competition topic - Open & Play.
Crosswords from the pack?
Connecting crosswords and tea… that was the idea from Barbara Cekotová. In 2013 she won 3rd place in the international competition Young Package, under the topic ‘Ageing’. Her design combined crossword games which aimed to exercise the mind and memory, with spending a nice relaxing time with a cup of tea (the crosswords were printed onto the tea pack). By linking these two very different things, she created a unique package.
Domino, don’t you know
Pizza packaging is really popular, so another idea we have here, is packaging for Domino's Pizza. The company decided that the new packaging design should be directed to the very origins of the brand. They approached the agency Jones Knowles Ritchie, who created a simple design which would match with the whole concept of the company and also connect itself to consumers. The resulting packaging is in the style of a domino game, so after a large pizza order, the game can begin. An entertaining, graphic package managed to promote pizza packaging to a playful object which fits perfectly into this year's competition topic.
Packaging as a social game
Birthday celebrations should certainly include games. Richard Jenešík created a unique Happy Birthday Set to satisfy whatever is needed at such celebrations. The Birthday Set is created to fulfillnot only a one function. At first glance, it may appear as just a package for alcohol, but after opening, it is clear that the celebration should not only involve drinking alcohol, but also playing games. Last year Richard Jenešík reached 2nd place with this package design.
Another playful package is the packaging for Trident Gum. The entire design was created by Hani Douai in several variants. These packages have both a men's and a women's version, which definitely entertains many fans of chewing gum. A very ordinary and quite simple idea can completely change with aesthetics and attractive packaging.
Do you think that something could be done better?
Do you have a great idea for a package that would precisely fit the topic of ‘Open & Play’? Then you should definitely send your package to our international competition Young Package, the deadline is March 24, 2017. The winners will share prizes worth CZK 75,000.