25 years of the Model Young Package
The competition for talents in packaging design has been organized by Model Obaly for twenty five years. During this time, the Model Young Package spread throughout the world and helped many beginning designers to have successful careers. On the occasion of this anniversary, an online celebration was held with the participation of personalities, without whom the Model Young Package would not become the world’s largest competition in the field of packaging design. The Model Young Package, a competition that has been announcing an original theme every year for 25 years and that accepts competition proposals in the form of functional prototypes, is unparalleled in the world. Throughout the year, it also functions as a platform for designers, calling for new solutions using sustainable paper material.
Kateřina Švarcová, Head of Marketing at Model Obaly, Radovan Wicha, founder of the competition at Model Obaly, and Jan Činčera, a leading Czech packaging designer and a chairman of the Model Young Package jury, have spoken about the origin and future of the competition and packaging design. Radka Machalická, former manager of the competition at CZECHDESIGN, recalled the changes the competition has undergone over the years and Jan Čtvrtník, historically first winner and designer at Liebherr with experience from companies such as IKEA, NASA, or Electrolux, and Ladislav Škoda, Model Young Package winner and Tescoma chief designer, spoke about their success in the competition years ago.