8 winners, 1 moderator, 0 spectators – The 25th Model Young Package Awards Ceremony took place online

The announcement of the winners of the 25th year of the international packaging design competition Model Young Package on the topic of Personal Care with moderator Petr Vančura had to take place without any audience this year. The winners did not miss out on the prizes though, as they were promised the prize by post, even to South Korea and Taiwan. The spectators were not deprived either since the Awards Ceremony was held online for the first time.



This year more than 200 designers from 35 countries – Australia, Canada, Iran, Mexico, the USA, Vietnam, South Korea and even Taiwan – entered the international competition. The topic of Personal Care, which Model Young Package addressed this year, emphasizes care, not only for the body, but also for the environment. With their creative designs, the designers responded to the plastic pollution which is continuing its detrimental damage of our planet. The packaging for cosmetics and food supplements made of paper materials, which the designers came up with, brings hope for change. Next to dozens of sustainable packaging made of paper materials, soap packaging made of water-soluble paper succeeded, which simply disappears in water and leaves no waste.


Letošní Awards Ceremony v sále bez diváků | Zdroj: screenshot z videa Model Young Package 2020


8 winners received the prize at home

After 25 years of the competition, the winners were unable to arrive at the Awards Ceremony for the first time due to the current pandemic. Thus, they received their prizes by mail and the interviews with them took place online. Together with students from Czech and Polish schools, students from Asian countries – from South Korea, Taiwan, Vietnam and Hong Kong – have been successful in recent years. “My artistic philosophy is that if we can create something and inspire others, why not do it in the most sustainable and environmentally friendly way possible,” says Soyoung Koo from South Korea about her Squeeze Package design.


Soyoung Koo z Jižní Koreji | Zdroj: Archiv Soyoung Koo

Soyoung Koo from South Korea | Source: Soyoung Koo archive


2nd place went to Hyeseon Kim, another South-Korean for the design of packaging for Howdy sanitary napkins. The author of the compact Beauty box packaging Lucie Trojanová (Czech Republic), who placed third in the Secondary School category, says: “I travel very often with hand luggage, so I created a packaging that is well recyclable and you can take it with you at any time.”


Vítězné práce letošního ročníku soutěže na téma Personal Care | Zdroj: Model Young Package

TOP works of the Model Young Package 2020: Personal care


Functional paper packaging for food supplements and soap

1st place in the category of Universities and Designers was won by Turkish designer Öykü Aydınhan studying in Poland with her food supplements packaging Weekdays Quartet. “I was inspired by my sister, who took with her four boxes of food supplements at once, so I combined everything into one package.”


Turecká designérka Öykü Aydınhan s obalem na doplňky stravy Weekdays Quartet | Zdroj: Archiv Öykü Aydınhan

Öykü Aydınhan – designer of the Weekdays Quartet | Source: Öykü Aydınhan archive


Kryštof Bouřil (Czech Republic) won 2nd place for the Slipflip paper package design for its convenient dosing of loose food supplements “It’s a pity that the packaging for dosing loose products is usually only for right-handers, so I created a packaging with a choice of which side you will use it from.” 

Mao Jun Ren from Taiwan came in third with her Less is More soap package. “I replaced the plastic in the packaging, which is not ideal for the environment only with paper and without the use of glue.”



Paid internship in the Innovation Center Model Obaly 

One of the very prestigious awards of the Model Young Package competition is the Model Obaly Innovation Center Prize. The company Model Obaly invites the winners of this award – this year Natálie Štěpáníková (Czech Republic) for her packaging Let It Disappear – to its production, where they work together for several weeks. The competition jury thus discovers and expands the potential of designers who can contribute to the future of packaging design, and thus to further us to the solution of the global climate crisis caused by plastic waste. As this year’s winner of the award, the author of the water-soluble soap packaging, states in an interview: “We have a lot of opportunities to create a sustainable environment, and I think we should make more use of it and deal with this fact more.


Competition’s organizer CZECHDESIGN prize

The special award of the professional organization CZECHDESIGN goes to designer Veronika Janečková for her design of the ecological packaging Earth Palette. “The packaging is made of paper, dyed with natural pigments. Therefore you can use it again and again until it falls apart,” says the award winner.


Petr Vančura moderoval vyhlášení 25. ročníku soutěže Model Young Package i bez diváků | Zdroj: CZECHDESIGN

Petr Vančura hosted the Awards Ceremony with no audience


25 years of the Model Young Package competition 

The competition for talents in packaging design has been organized by Model Obaly for twenty five years. During this time, the Model Young Package spread throughout the world and helped many beginning designers to have successful careers. On the occasion of this anniversary, an online celebration was held with the participation of personalities, without whom the Model Young Package would not become the world’s largest competition in the field of packaging design. The Model Young Package, a competition that has been announcing an original theme every year for 25 years and that accepts competition proposals in the form of functional prototypes, is unparalleled in the world. Throughout the year, it also functions as a platform for designers, calling for new solutions using sustainable paper material.




Kateřina Švarcová, Head of Marketing at Model Obaly, Radovan Wicha, founder of the competition at Model Obaly, and Jan Činčera, a leading Czech packaging designer and a chairman of the Model Young Package jury, have spoken about the origin and future of the competition and packaging design. Radka Machalická, former manager of the competition at CZECHDESIGN, recalled the changes the competition has undergone over the years and Jan Čtvrtník, historically first winner and designer at Liebherr with experience from companies such as IKEA, NASA, or Electrolux, and Ladislav Škoda, Model Young Package winner and Tescoma chief designer, spoke about their success in the competition years ago.

TOP 50 shortlist

TOP 50 shortlist

This year the jury was selecting from the enormous number of entries and that’s why they have …