Designers tackle the theme “Unboxing Experience” – Model Young Package, the international competition of package design, reveals results on 23 September at CAMP

This year’s 24 th annual instalment of international packaging design competition Model
Young Package was given the attractive theme Unboxing Experience. 666 Designs
were sent to the organisation Czechdesign and originated from 66 countries around
the world. The best will be presented on 23 September at CAMP (Center for
Architecture and Urban Planning) in Prague.

The international competition of packaging design for designers and students is organised by
Czechdesign for the company Model Obaly, a.s. The competition is the largest of its kind in
the world, and gives participants a unique chance see how their designs fare against
international competition. Winners in 2019 will be receiving prize money totalling 6,200

This year’s competition challenged designers to think about the ways in which the packaging,
function, environment and unboxing experience combine. How did contestants deal with the
topic? Did they develop a visionary approach, or come up with an innovative, playful design?
Contemplating these questions was a jury of eminent experts, stewarded by Jan Činčera –
the most respected packaging designer in the Czech Republic.

Results will be presented to the public as part of an official gala evening in Prague. Besides
the jury, also attending will be competitors from around the world, to whom financial prizes
will be awarded. The evening will be compered by Simona Babčáková, and following the
announcements will be a party with DJ Floex.

WHERE: CAMP – Center for Architecture and Metropolitan Planning

WHEN: 23 September 2019 at 19:00

FB EVENT: Model Young Package 2019 Awards Ceremony


Model Young Package has two categories. Applications in the first category, i.e. the
secondary school category, must come from students studying at specialist secondary
schools and higher colleges. The second category is for students at university and designers
of any age.


Contestants can expect prize money totalling 6,200 euros (~160,000 CZK) and, for one lucky
winner, a life-changing opportunity in the form of a three-week paid internship at the Model
ObaIy Innovation Centre.

Unlimited – universities and designers

1 st place 2000 EUR

2 nd place 1200 EUR

3 rd place 800 EUR

High Schools – specialist secondary schools and colleges

1 st place 1200 EUR

2 nd place 600 EUR

3 rd place 400 EUR

A special prize will also be awarded

Model ObaIy innovation Centre Prize


The competition Model Young Package could not have been set up my any more competent
company than Model Obaly a.s. They are one of Europe’s biggest manufacturers of
packaging, and also operate their own Innovation Centre, where a cohort of designers are
constantly generating new designs. Thanks to their initiative, the competition has been
successfully run from 1996 through till today. Since 2009 the competition has been organised
on behalf of Model Obaly by the independent professional organisation Czechdesign.
Countless young creatives have cut their teeth in this competition, many of whom later
became respected designers: the first ever winner was Jan Čtvrtník, who in later years went
on to work for NASA, IKEA and Elektrolux. Other years have thrown up similarly talented
winners like Ladislav Škoda, Chief Designer at Tescoma and many others.
More information and the complete competition rules and conditions can be found here at


MgA. Michaela Holubec Birtusová
Competition Co-ordinator
tel.: +420 773 541 673

Model Obaly, a.s.
Competition founder: Model Young Package

Competition Organizer
Vojtěšská 3, 110 00 Prague 1

TOP 50 shortlist

TOP 50 shortlist

This year the jury was selecting from the enormous number of entries and that’s why they have …