Theme for the 2012 Product Package category: Tea

Beneficial effects of tea leaves poured with boiling water are known in every corner of the world. The hot drink heals, dissolves ailments, tones up, gives energy and it also connects people in a unique social ritual. Let yourselves be inspired by a thousand-year-long culture of tea drinking and create an object that would contribute to its further flowering. Wrap tea leaves, tea bags, prepare a gift package, think of an original tea bag or tea service. Show how such a traditional drink can be presented today.

The competition jury will mainly assess: innovativeness and creativity; package ergonomics; functionality; easy manipulation ( packages should be easily open by elder people or children as well ) environmental aspects; shape, and originality of the idea; constructional imaginativeness; quality presentation. Participants will submit their entries in the form of a full-scale functional model. This means that it must be a functional mock-up; if it is designed to open, it must open. The model must be of high quality, with regard to potential representational and exhibition purposes.

In a strongly competitive environment, product packaging plays an important role. Its attractiveness and sales power are no longer determined only by properties and uniqueness of the product; often, it is the package that the customers go by. The competition category is not limited by existing products.

The package should present new, original solutions and catch attention by its visionary design.

Competition entries will be accepted in two groups:

  1. University students and young designers of up to 30 years of age
  2. High-school students

material used

Material used for competition work must be material that can be polygraphically processed and of the type used by the company Model Obaly, mainly a whole range of corrugated cardboard, smooth and mock-up board. Model Obaly company also uses polypropylene films, further printed and formed, and packaging made of a smooth cardboard. Designs combining both the cardboard and the polypropylene film shall be accepted for the competition. Model Obaly processes other types of paper and cardboard that may be used for competition entry. Detailed description of materials and their properties can be found here.

terms and conditions

Entries sent by postal service will be accepted from participants registered through online registration form. High school, college, university students, and designers of up to 30 years of age can register.

With their entries, participants do not include any CDs or portfolios; only the sent packages will be evaluated.



To register, participants use an online registration form placed on the competition website. Here, they will fill in personal data and entry description for the jury to use in the selection process. After the registration, participants will receive a registration code by e-mail. This code must be indicated both on the entry (in a subtle and elegant manner) and on the envelope or package in which the work will be sent. Consequently, the works will be judged anonymously. You can find the registration form here. If more works are registered, then each work must be registered separately. In case of more authors the work is registered only once, in the registration form there is a special line for the names of all authors. Registration online form will be closed 15 March 2012 at 13:00!
sending the works

Competition entries must be mailed carefully wrapped so that they arrive undamaged, i.e. in a sufficient-sized box or envelope, in which it is stabilised and secured. On the envelope or package, the participants have to indicate their registration code. Entries may either be sent by March 15, 2012 or delivered personally on the last day, i. e. March 15, 2012, from 2:00 p.m. to 6:00 p.m. to the address of the organiser – CZECHDESIGN.CZ on Prague 4.

Entries submitted only as CD presentation or in a portfolio will be excluded from the assessment process. Competition entry and shipment costs are covered by the participants. Entries are not returned to the participants; they become the property of the competition’s organiser. Selected works will be donated to the design collection of National Technical Museum in Prague. Ceremonial results announcement will be held in May 2012 in Prague.

Entries are to be sent to the address of the competition organiser:

K Safině 562,
149 00 Praha 4
Czech Republic