Playfulness, unboxing experience and ecology, Model Young Package 2019 winners

How to best pack the product to wake your curiosity and enjoy the opening itself? This was best solved by Maciej Jander from Poland with his sophisticated and playful cosmetics packaging. He has succeeded in the international competition of the Model Young Package packaging design contest with this year’s topic Unboxing Experience, which designers from 66 countries have signed up for.




International packaging design contest for designers and students is announced by Model Obaly, a.s. The competition is the largest of its type in the world and gives participants a unique opportunity to compare their designs in international competition.

This year’s contest invited designers to reflect on the interconnection of packaging, functionality, ecology and unboxing experience. Contestants came up with playful concepts. Each participant found a different way to surprise the jury when opening the package. There were designs based on
illustrations, a particular shape of paper, or a well-designed mechanism. Some put more emphasis on ecology, while others thought about product protection. And which packaging was the most surprising for the jury?


The Model Young Package contest has two categories. Students of secondary and tertiary
professional schools can apply for the secondary school category. The Unlimited category is for
university students and designers of any age.


There is a total of 6,200 EUR of rewards (~ 160,000 CZK) for the contestants and one special reward in the form of a three-week paid internship at the Model Obaly Innovation Center.

Unlimited – Universities & Designers

1st place 2000 EUR
2nd place 1200 EUR
3rd place: 800 EUR

High Schools – secondary schools and tertiary professional schools
1st place 1200 EUR
2nd place 600 EUR
3rd place: 400 EUR

Special awards are also given
Model Obaly Innovation Center Prize
Marketing Jury Prize


Main prize and 1st place in Unlimited category – Māori
At first glance, it is a classic box. It was by designed Maciej Jander from Poland, as a package for 3 cosmetic products. The main concept of the project is to fill the entire capacity of the box. For each cosmetic product, he prepared a box of atypical crystalline shape, whose colour corresponds to the smell of the cosmetic product. All 3 shapes are then assembled into a simple block. The packaging is superbly engineered, and so perfectly and cleanly processed that it has become this year’s winning work.


2nd place in Unlimited category – POP UP CARD / TWIST WATCH / SCREWS – Reusable opening for small products
Magdalena Cieslak and Jaroslaw Luczak from Poland have designed packaging for small objects with innovative closing. These are card-sized boxes that have a mechanism on their backs, all made of paper, which allows easy opening, removing and closing. The authors present the packaging on three types of screws, each for a different type of closing. It is necessary to mention that the boxes are reusable, so the authors also thought about the environment.


3rd place in Unlimited category – Cinderella’s Dream
Everyone likes receiving gifts, surprises and nice boxes that make us open them. The story of the “Cinderella”, who opened her three nuts and received unexpected gifts, inspired Denisa Novobilská from UTB in Zlín. She created a box decorated with fairy tale motifs. The package is made of paper which represents Cinderella’s modesty, but it also contains a surprise. The box is made of two pieces, the upper part serves as a lid, the lower part is intended for content insertion. Thanks to the stiffness of the paper, the author achieved the necessary effect of the moment of surprise.


1st place in the High Schools category – The joy of tearing
Ondřej Fiedler from Private Grammar school AD FONTES, o.p.s. has always enjoyed tearing off paper strips when opening biscuits, and these strips represent a synonym to unboxing experience for him. He created a cylindrical wrapper for round biscuits (e. g. Disco) in such a way that the joy of tearing lasts many times longer. The “tear strip” element is used spirally throughout almost the entire width of the packaging. The user can enjoy the delightful feeling of unwrapping because the package needs to be torn off a little with every biscuit.


2nd place in the High Schools category – Soundbox for wooden sticks
Jaroslava Straková from the Secondary School of Applied Arts in Jihlava created a package for wooden sticks, familiar to everyone from music lessons in school. Instead of merely closing them in a box that is thrown away, she invented a package that can be used as a musical instrument together with the wooden sticks. She used corrugated cardboard and made it into simple minimalistic blocks into which we can hide the sticks, but at the same time, we can create new sounds using the sides of the box. The sound is created when we slide the sticks on the sides of the packaging. The design perfectly embodies this year’s contest topic.


3rd place in High Schools – Car Toy packaging
Movement is the main function and source of joy when playing with a car toy. Pavlína Kubínová, a student at the Secondary School of Applied Arts in Prague, was aware of this. Her car toy packaging allows you to unpack it in a single movement. When pulling the starter strip, the upper part of the package is lifted and the toy itself rides out of the package. The box also functions as a garage, it is a simple block with prints evoking car racing. It gives you a perfect moment of joy and surprise, which can be repeated.


Marketing Jury Prize
The Marketing Jury Prize was awarded to Pavlína Kubínová with her Car Toy Packaging.
Model Obaly Innovation Center Prize
The Māori boxes from Maciej Jander were awarded the Model Obaly Innovation Center Prize.


Jan Činčera, jury chairman, prominent packaging designer and founder of the Studio Činčera
Kateřina Švarcová, Head of Marketing at Model Obaly
Vítek Škop, Czech graphic designer
Václav Mlynář, product designer, member of deFORM and MONUMENT Office studios, creative director at BOMMA,
Vojtěch Vosecký, Co-founder of the Institute of Circular Economy




Model Young Package could not have been established by a more competent company than Model Group. It is one of Europe’s largest packaging manufacturers and operates an Innovation Center where new packaging designs are created under the hands of designers. Thanks to its initiative, the MYP competition has been running since 1996. Since 2009, the competition is organized by the independent design organization Czechdesign for Model Group. This year was the 24th year.

TOP 50 shortlist

TOP 50 shortlist

This year the jury was selecting from the enormous number of entries and that’s why they have …