This year the Model Young Package packaging design competition seeks the best unboxing experience


Another anniversary of a unique competition Model Young Package organised by CZECHDESIGN for the Model Obaly, a.s. company has just started. The international packaging design competition for students and designers celebrates its 23rd anniversary with an attractive theme: Unboxing experience! How do the competitors deal with this theme? Will they come up with a ground breaking and visionary design? A board of prominent industry professionals will evaluate that.

Model Young Package Competition is the biggest competition of it’s kind in the world and gives its participants an opportunity to compare their designs within a international environment.


This year, the winner will earn a reward of 6,200 EUR.



Theme Unboxing experience

The numbers of purchases made on the internet are constantly rising. On-line ordering is faster and easier, and customers are used to getting their products right at their doors in intact state. We live in an era a of social media and the popularity of unboxing videos is rising, but we deal with environmental problems related to abundance of waste as well.

This year’s Model Young Package Competition wants to stir up the discussion on this issue and asks the designers to think about a packaging that combines function, ecology and unboxing experience.



The sucesses of last year’s competition and its  winning design

Last year, the competition marked a huge success all around the world. In total, 948 competitors from 61 countries from all the continents submitted their works. Both students and renowned designers, for whom the participation means prestige, have contributed into the competition. The media were immensely interested in the theme “Coffee Mania” and its winning design from Veronika Janečková. This Czech designer came up with compostable coffee capsules made from kitchen waste transformed into a new material – bioplastic. The board awarded Veronika with the main prize for her “visionary environmental-friendly approach” and for finalized samples of the capsules. At the award ceremony in CAMP in Prague, seven winners were awarded, among whose were competitors from Poland and Taiwan.



Competition terms and conditions

The Model Young Package Competition has two categories. A category for students of high schools and higher vocational schools and a category for students of universities and designers or every age.

The contestants can register using an on-line form and send their submissions via mail to the address of the organizer, CZECHDESIGN.


Deadline for contest submissions is 20th May 2019.




For the contestants, there are rewards of a total value of 6,200 EUR, including a unique opportunity to attend a three-week payed internship at the Model Obaly Innovation Centre for one of the winners.


Unlimited – universities and designers

  1. place 2000 EUR
  2. place: 1200 EUR
  3. place: 800 EUR

High Schools – high schools and higher vocational schools

  1. place : 1200 EUR
  2. place : 600 EUR
  3. place: 400 EUR

There also special awards:

  • Award of the Model Obaly Innovation Centre

The board, whose chair is a prominent packaging designer Jan Činčera, will evaluate the designs. The results will be announced in September 2019 in Prague and also showed at the CZECHDESIGN Gallery.




About the model young package competition

The Model Young Package Competition was founded by Model Obaly a.s. company. This company belongs among the biggest producers of packaging and also has its own Innovation centre where the designers create new products. Thanks to the initiative, the competition is held every year since 1996, and since 2009, the independent professional organization CZECHDESIGN organizes the competition for Model Obaly company.

Among the contestants, there were many young creators that later became respected designers: the very first winner, Jan Čtvrtník, subsequently worked for NASA, IKEA and Electrolux. In the following years, there was for example Ladislav Škoda, chief designer for Tescoma and many more.

For more information read the competition proposal.


TOP 50 shortlist

TOP 50 shortlist

This year the jury was selecting from the enormous number of entries and that’s why they have …